In the retail industry, gaining repeat customers is one of the ideal goals a business can achieve. They are known to spend more money, refer more friends and family, and purchase a broader range of products compared to one-time shoppers. Convincing people to patronize your products shouldn’t be done in your store alone; you can access your store’s mailing/calling list and use a voice messaging service to gain repeat customers.
By using such a service, you can inform customers of updates you’ve made on your inventory, details on new products to be released, or special discounts you’re about to offer. Recorded messages about these events can easily be sent to customers who’ve agreed to be included in your store’s mailing/calling list.
To create the most effective recordings using a voice messaging service, you can present them like radio advertisements, as both are essentially the same. The difference lies in the delivery of the messages. Radio ads are transmitted on air, while voice messages are sent through the phone. Other than that, both media are purely auditory in nature, which means that you have to pull out all the stops to make sure message retention is high.
Here are some tips on maximizing your voice messaging service and creating effective and memorable recordings:
Make it personal. One of the best ways to engage your customers using a recorded message is to make sure it’s relevant to them. By making sure your message is useful to your customer, they’ll be more interested in the product being offered. They’ll also be more open to ideas and you can expect them to stop by your store anytime soon.
Make your message more personal by sharing the experience of using your product and explaining how it can benefit them. You can make your descriptions more colorful using terms and concepts that paint a picture. If, through your message, your customers can see themselves using your products, your recorded message can leave a lasting impact on a customer.
Go straight to the point. Descriptions are an effective way of marketing your product; however, one too many might become too boring to listen to. For this reason, it’s always best to use your voice messaging service to create short messages that are straight to the point but still retain all the essential details needed to capture the attention of your target audience.
Get ready to achieve consistent sales from loyal customers by keeping them posted on the latest your retail business has to offer, with clear and easy-to-understand recorded calls using quality voice messaging services.